Preface
UX Analytics is a field that recognizes the significance of understanding human behavior and emotions when it comes to designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. By delving into this book, you will acquire essential skills, knowledge, and techniques to establish a top-notch UX Analytics practice.
This comprehensive guide will equip you with the strategies and tactics required to effectively collect, analyze, and interpret data, enabling you to make informed decisions that enhance the overall user experience your customers expect. Additionally, it emphasizes the importance of empathy in comprehending user needs and desires, allowing you to create meaningful and impactful design solutions. ...
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