Part 1: Introduction to UX Analytics
In order to carry out any User Experience (UX) project successfully, it’s essential to have a clear understanding of what UX truly encompasses and what it does not. Misconceptions in the corporate and enterprise world often lead to unrealistic expectations that don’t align with the core principles and direction of UX as a discipline focused on creating better experiences. Additionally, grasping the meaning of analytics plays a vital role in comprehending how and why analytics are applied in UX projects.
The significance of analytics cannot be overstated, as they rely on the right type of research to provide valuable insights. Furthermore, incorporating repeatable processes into UX projects is crucial for ...
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