3
Using Analytics Effectively for Successful UX Projects
The importance of analytics can’t be overstated and in the previous chapter, we learned about the two main types of metrics so that you always know what to look for, and how to combine them for the best results.
Analytics relies on the correct type of research to bring them forth. Just like when building a house or putting together a model car or plane, there must be instructions of some sort to get you the intended result. All successful software projects rely on the right UX analytics processes and metrics to build upon. UX analytics provide evidence of user behaviors, wants, and desires.
Knowing how users interact with your software products early and often as you progress allows for ...
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