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Understanding the Fundamentals of User Experience
Let’s start off with one basic but extremely important understanding –User Experience (UX) does not equal User Interface (UI). UX encompasses a user’s entire experience in interacting with your software product. They do this through the UI; the content, buttons, cards, links, and so on. If those are designed correctly and make the job of the user simple, easy, and intuitive, then the user has a great experience. In this context, UI supports and is part of the UX. The UI either allows for a great experience or it doesn’t. And if it doesn’t, then your job is to do the research and provide the analytics that uncover the current problems so that a solution can be devised and incorporated.
In this ...
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