Unleashed

2

TRUST

On a Friday afternoon in the spring of 2017, Travis Kalanick, then CEO of Uber, walked into a conference room at the company’s minimalist Bay Area headquarters. A wildly talented deputy, Meghan Joyce, general manager for the United States and Canada, had orchestrated the meeting. Joyce was convinced that we could be helpful, but that was not our starting point. From everything we’d read about the iconic, ride-hailing startup, it looked like a company with little hope of redemption.a

First, some context: Uber had disrupted at least one industry, but its astonishing success seemed to come at the price of basic decency. A #deleteUber campaign began shortly after the company appeared to take advantage of a taxi strike in response to President ...