Worlds Within Worlds
Abstract
The Internet has become accessible to over 3 billion people worldwide. It has become an aphorism to say that the world is a connected village. However, even in a small group, there is significant variation within a roomful of people, let alone billions spread over the globe with different habits, connection speeds, social networks, and necessities. Designing for these markets holds many different challenges and demands a deep knowledge of the constraints at hand as well as their habits, demographics, and local context.
Keywords
World; credit card; China; digital portrait; social media; demographics; connectiveness
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