Across the Dashboard
Abstract
Global companies can easily fall prey to diffuse goals or corporate politics when it comes to their globalization practices. Everybody wants to sell a relevant product to their target markets, but often there are geopolitical and culture-related issues to think about. Should a product be sold in both Hebrew and Arabic? Should a map note Taiwan as part of the Chinese territorial expanse? And how to execute the necessary research to avoid a commercial failure and public opinion backlash when insensitive decisions are made? A concerted and thought-out strategy is necessary in order to place the proper strategic emphasis on the globalization and international awareness of a project or product line.
Keywords
Globalization; ...
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