24 Creativity
The discovery and imagining of new ideas.
Although creativity is rooted in innovation, interiors often draw inspiration from what came before, what are prevailing ideas about style and taste, and what new solutions can be implemented to make a project more compelling and successful. As a designer, being creative is often more than making an aesthetic decision. Innovations can come in surprising forms—a new use for materials, a surprising placement of an object in space, or new technologies to deliver a project.
The creative designer looks for opportunities within a project or brief to develop solutions that attract curiosity and establish a leading voice in the profession. ...
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