99 Wayfinding

The use of visual information systems to guide people through an environment.

Further Reading

The Society for Experiential Graphic Design, “What Is Wayfinding?,” segd.org/what-wayfinding.

M.R. O’Connor, Wayfinding The Science and Mystery of How Humans Navigate the World (St. Martin’s Press, 2019).

The idea of wayfinding was developed in Cambridge, Massachusetts. The urbanist Kevin Lynch in his book The Image of the City outlines five key elements that enables people in a city to legibly find their destination paths, edges, districts, nodes, and landmarks. Interiors of museums, offices, educational buildings, and healthcare and transportation facilities need ...

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