Understanding Your Users, 2nd Edition

Table of contents

1. Cover image
2. Title page
3. Table of Contents
4. Copyright
5. In Praise of Understanding Your Users, Second Edition
6. Preface
   1. What Is New in This Edition: Ten Years of Progress
   2. How to Use This Book
   3. Targeted Readers
7. About the Authors
8. Acknowledgments
9. Part 1: What You Need to Know Before Choosing an Activity
   1. Chapter 1: Introduction to User Experience
      1. What Is User Experience?
      2. User-Centered Design
      3. A Variety of Requirements
      4. Getting Stakeholder Buy-In for Your Activity
      5. What Is Next?
   2. Chapter 2: Before You Choose an Activity: Learning About Your Product Users
      1. Introduction
      2. Existing Research
      3. Learn About Your Product
      4. Learn About Your Users
      5. Special Populations
      6. Pulling It All Together
   3. Chapter 3: Ethical and Legal Considerations
      1. Introduction
      2. Policies vs. Laws vs. Ethics
      3. Ethical Considerations
      4. Legal Considerations
      5. Pulling It All Together
   4. Chapter 4: Setting Up Research Facilities
      1. Introduction
      2. Using Your Company’s Existing Facilities
      3. Renting a Marketing or Hotel Facility
      4. Building a Permanent Facility
      5. Pulling It All Together
   5. Chapter 5: Choosing a User Experience Research Activity
      1. Introduction
      2. What It Takes to Choose a Method
      3. The Methods
      4. Differences Among the Methods
      5. Choosing the Right Method
10. Part 2: Get up and Running
    1. Chapter 6: Preparing for Your User Research Activity
       1. Introduction
       2. Creating a Proposal
       3. Deciding the Duration and Timing of Your Session
       4. Recruiting Participants
       5. Tracking Participants
       6. Creating a Protocol
       7. Piloting Your Activity
       8. Pulling It All Together
    2. Chapter 7: During Your User Research Activity
       1. Introduction
       2. Inviting Observers
       3. Welcoming Your Participants
       4. Moderating Your Activity
       5. Recording and Notetaking
       6. Dealing with Late and Absent Participants
       7. Dealing with Awkward Situations
       8. Concluding Your Activity
       9. Pulling It All Together
11. Part 3: The Methods
    1. Chapter 8: Diary Studies
       1. Introduction
       2. Things to Be Aware of When Conducting Diary Studies
       3. Diary Study Formats to Choose from
       4. Sampling Frequency
       5. Preparing to Conduct a Diary Study
       6. Conducting a Diary Study
       7. Data Analysis and Interpretation
       8. Communicating the Findings
       9. Pulling It All Together
       10. The DIN Method
       11. Procedure
       12. Findings
       13. Lessons Learned
       14. Conclusion
    2. Chapter 9: Interviews
       1. Introduction
       2. Preparing to Conduct an Interview
       3. Conducting an Interview
       4. Data Analysis and Interpretation
       5. Communicating the Findings
       6. Pulling It All Together
       7. Interview Tips
    3. Chapter 10: Surveys
       1. Introduction
       2. When Should You Use a Survey?
       3. Things to Be Aware of When Using a Survey
       4. Creating and Distributing Your Survey
       5. Data Analysis and Interpretation
       6. Communicating the Findings
       7. Pulling It All Together
       8. Sampling and Invitation
       9. Questionnaire Instrument
       10. Applications and Insights
       11. Conclusion
    4. Chapter 11: Card Sorting
       1. Introduction
       2. Things to Be Aware of When Conducting a Card Sort
       3. Preparing to Conduct a Card Sort
       4. Conducting a Card Sort
       5. Data Analysis and Interpretation
       6. Communicating the Findings
       7. Pulling It All Together
       8. Appendix
    5. Chapter 12: Focus Groups
       1. Introduction
       2. Preparing to Conduct a Focus Group
       3. Conducting a Focus Group
       4. Modifications
       5. Data Analysis and Interpretation
       6. Communicating the Findings
       7. Lessons Learned
       8. Pulling It All Together
       9. Background
       10. Initial Planning
       11. Participant Recruiting
       12. Discussion Guide Development
       13. Housekeeping
       14. Incorporating UX into the Focus Group
       15. Logistics
       16. Analysis and Report
       17. Key Takeaways When Running Focus Groups
       18. Recruiting and Logistics
       19. Facilitation
       20. Analysis and Reporting
       21. General
    6. Chapter 13: Field Studies
       1. Introduction
       2. Things to Be Aware of When Conducting Field Research
       3. Field Study Methods
       4. Preparing for a Field Study
       5. Conducting a Field Study
       6. Data Analysis and Interpretation
       7. Communicating the Findings
       8. Lessons Learned
       9. Pulling It All Together
       10. Research Objectives and Methodology
       11. How AnswerLab Met the Research Objectives
       12. What Worked Well
       13. Challenges and Strategies
       14. How the Research Was Used for Decision Making
       15. Lessons Learned
       16. In Summary
    7. Chapter 14: Evaluation Methods
       1. Introduction
       2. Things to Be Aware of When Conducting Evaluations
       3. Evaluation Methods to Choose From
       4. Data Analysis and Interpretation
       5. Communicating the Findings
       6. Pulling It All Together
12. Part 4: Wrapping up
    1. Chapter 15: Concluding Final
       1. Introduction
       2. Prioritization of Findings
       3. Presenting Your Findings
       4. Reporting Your Findings
       5. Ensuring the Incorporation of Your Findings
       6. Pulling It All Together
13. Appendix A: Requirements for Creating a Participant Recruitment Database
    1. Develop a Questionnaire for Potential Participants
    2. Distribute Your Questionnaire
    3. Technical Requirements for a Participant Database
14. Appendix B: Report Template
    1. Card Sort
    2. Executive Summary
    3. Background
    4. Method
    5. Materials
    6. Results
    7. Travel Card Sort Table of Recommendations
    8. Conclusion
    9. Appendix B1
    10. Appendix B2
    11. Appendix B3
    12. Appendix B4
15. Appendix C: Glossary
16. Appendix D: References
17. Index