Understanding the Marketing Exceptionality of Prestige Perfumes

Introducing the authors

Nithda Horoszko graduated with a specialty in computer science. Since 2004, Nithda has spent her professional career in market research institutes specialized in perfumes: Dorset first and Open Air after, first as a data processor, then as a project leader, and now 12 years later in 2016 as an associate partner. Nithda has had the very enviable responsibility of analysing and understanding perfumes, with direct access to all the surveys associated with the launches of major perfumes over the past 30 years. Over almost the past 30 years, since 1987, these perfumes include: Armani, Azzaro, Boucheron, Bulgari, Burberry, Cacharel, Calvin Klein, Carolina Herrera, Cartier, Cerruti, Chloé, Christian Dior, Chopard, Davidoff, ...