Figures
3.1 Drivers of the Individual Brand Pull (appeal)
3.2 France: Brand proximity by the common friends and common foes approach
5.1 Basic expectations for perfuming oneself among French women
5.2 Basic expectations for perfuming oneself among American women
5.5 Olfactory legitimate territory of the brand Chanel in France and the US
5.7 Olfactory legitimate territory of the brand Dior in France
5.9 Olfactory legitimate territory of the brand Thierry Mugler in France
5.11 Olfactory legitimate territory of the brand Estée Lauder in the US
Get Understanding the Marketing Exceptionality of Prestige Perfumes now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
