7A case study to explicate the method
The perfumes and brands under study
This chapter is designed for the ‘student’ who wants to use the method for future work. The chapter shows a case study, with real data, and demonstrates the different stages of computation.
It will help show through which scientific paths we walked and how we reached what seemed to us to be clear and workable conclusions.
We debated whether we should put this chapter into the appendix, or make it a chapter in the book itself. Such an argument is not ‘academic’, but rather reflects the quandary in which art and consumer testing finds itself. To the perfumer and the artist, the internal sensibility is all. To the research, the vox populi, the voice of the people, the voice ...
Get Understanding the Marketing Exceptionality of Prestige Perfumes now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
