Introduction
Competitiveness and profitability—is anything more important to a business? Competition is more aggressive than ever in today’s flat world.1 It is being defined more as value chain versus value chain than company versus company. If Company A designs its value chain better than Company B, then Company A’s chances of delivering on the value dimensions that customers demand increase. Customers will be willing to pay more for the value received than it costs for the company to deliver value resulting in heightened profitability. The value chain should be able to deliver sustainable competitive advantage leading to sustained profitability.
This chapter will discuss the key dimensions of competitiveness and the issues involved in designing ...
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