Book description
In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:
- the positive contribution of people from diverse cultural backgrounds
- the politics of Self and Other which promote negative stereotyping
- the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership
Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Contents by concept
- List of figures and tables
- Preface
- Acknowledgements
- 1. The grammar of culture
- 2. Cultural practices
-
3. Investigating culture
- Approaching the unfamiliar and foreign
- Francisca, Gita and Hande: looking for an intercultural methodology
- A critical qualitative approach
- Ivonne preparing to go abroad
- Ivonne, Jung and Lan: using previous experience
- Ivonne and Lan: complex views about eating
- Ethnographic narrative writing
- Summary
- Notes
- Further reference
- 4. Constructing culture
- 5. Dialogue with structure
- 6. Historical narratives
- 7. Discourses of culture
- 8. Prejudice
- 9. Cultural travel and innovation
- 10. Epilogue: theoretical perspective
- Glossary
- References
- Index
Product information
- Title: Understanding Intercultural Communication
- Author(s):
- Release date: June 2013
- Publisher(s): Routledge
- ISBN: 9781135046187
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