Twitter For Dummies, 3rd Edition

Chapter 11

Twitter for Business

In This Chapter

Putting your business on Twitter

Using Twitter to make your business look good

Creating a network on Twitter and communicating with it

Getting and giving useful information on Twitter

Perhaps you want to find out more about what Twitter can do for your business. In this chapter, we cover some of the essentials, explain what some other businesses have tried, and point you in the right direction to get started yourself.

Understanding the Business of Twitter

In the earlier days people were constantly asking Laura, “What’s the business use of Twitter?” She frequently answered with a different question, “What’s the business use of email?” This still holds true today. It’s not that the technologies are similar or play the same role; it’s that Twitter has the potential to filter into every possible aspect of business as a versatile communications platform and problem-solving tool. Both technologies are extremely open communication platforms that have uses way beyond the marketing and customer-engagement layer. Twitter can affect pretty much ...