Twelve Keys to Sustainable Company Success

Key 1 Vision? Mission? What Really Works

Vision and Mission have always been popular ideas. Many have been written down. Few have worked. We can forget about Vision and Mission and rely on conventional planning and budgeting, or we can develop a Vision and Missions that really works and change and improve our planning and budgeting. That’s what this chapter proposes.

What′s Happening

There’s a world of writing on Vision and Mission. Just search the internet; you can read and read. You will likely end up with the impression that Vision and Mission are add-ons to what companies are already doing in their planning and budgeting. And you will see nice-sounding “Visions” for companies that have failed or are failing. General Motors decided that ...