CHAPTER 13

The Ten Commandments of Organizational Trust

I’ve searched all the parks in all the citiesand found no statues of Committees.

—G. K. CHESTERTON

At this point, I hope you’ve acquired the knowledge and motivation necessary to increase the level of trust your organization receives. Though this is by no means an easy task, it is a realistic goal. Every company, no matter what its history might be or what its current situation is, can improve its reputation and relationships. Every organization is capable of transforming the suspicions and cynicism of a given audience into trust.

It takes both knowledge and motivation to do so. This isn’t something you can wing. You need a plan that’s rooted in your company’s current needs. Obviously, ...

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