CHAPTER 7Elevate Your Communication
The single biggest problem in communication is the illusion that it has taken place.
~ George Bernard Shaw
The cyclical, ubiquitous phrase back to basics ignites supporters. The reasonableness of returning to previously successful approaches, principles, or ethics is a tantalizing concept for solving individual or collective woes. But the “basics” that will get results for your Trust, Inc. are far from basic.
Leadership is not as simple as it once was. According to the Edelman Trust Barometer, “Official company-issued communications are distrusted by workers at all levels. Only 29 percent of executives and 21 percent of workers trust corporate communications.”1 Many view communications as spin-spin-spin; others, ...
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