Trust, Inc.

CHAPTER 4Trust Others

There is the risk you cannot afford to take and there is the risk you cannot afford not to take.

~ Peter Drucker

Do you trust your staff to work from home, use the Internet professionally, or make good decisions on behalf of customers? Or do you advocate tracking employee Website visits, application usage, or message history? Perhaps you’d like to restrict Web access altogether or at least for certain levels, or have GPS tracking on employee phones to confirm they’re where they say they are? What message are your actions sending: I basically trust you, or I don’t?

Trust, or the perceived sense of trust, impacts behavior—a fact I once witnessed while on vacation, in line to pay for a gift. I waited while the cashier called ...