Acknowledgements

This book has been taking shape in my head for the past four years but the roots of its reporting and my experience in the world of social media and sustainability go back more than a decade.

During that time a number of people have influenced my thinking and supported my work – especially this book. I’d like to thank my editor Rebecca Marsh for commissioning this work and for giving encouragement and advice when I found myself caught in two minds about what direction it should take. I’d also like to thank Judith Lorton for helping shepherd this manuscript into print.

A number of people have helped make this book possible. I’d like to thank the expert voices of Adam Elman, Michele Baeten, David Croft, Michael Dickstein, Teresa ...

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