Chapter 8
Inspiring behaviour change
Collaborating with the crowd. Radical transparency. Understanding the needs of community in order to provide new tools and services to empower them. Having strong leadership to make sustainability the centre of business strategy. Companies will need all of these strengths as they demonstrate their value in the coming years to consumers and to society as a whole. Proving that value will be crucial in winning back trust but it will also be crucial in helping companies inspire the consumer behaviour change necessary for our world to survive and flourish in the coming decades.
Most sustainability experts acknowledge that comprehensive system change is needed throughout industry sectors and across society for sustainable ...
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