Trust and Western-Russian Business Relationships

Chapter 3 Methodology

Accessing the Experiences of Others

The research presented here investigates the development of interpersonal trust between entities that span national borders in the emerging Russian market economy of the 1990s. From a research perspective, this focus on cross-cultural strategic alliances in post-communist Russia almost inevitably meant exploring issues and generating theory in an emerging field: although the republics of the former Soviet Union had been attempting to build a market economy for over half a decade at the time of the research, and despite western organisations providing the countries of eastern Europe with financial aid, investment and expertise, in such a volatile environment, systematic research and definition ...