Chapter 11 How the Trust Determinants Function in the East-West Relationship
Part IV sets out how the trust determinants identified in this research function in the east-west relationship under consideration. This chapter will concentrate exclusively on summarising the data and the functioning of the data determinants within them. The following chapter will make direct comparisons between the data presented here, and the data gathered by other researchers investigating cross-cultural business relationships in the emerging Russian business environment of the 1990s. The final chapter of this section will then relate the findings and experiences set out in Part III to the findings of other researchers and theorists on trust.
The multifaceted nature ...
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