CHAPTER 1
Your True Story
Why did you buy the car you drive? If I asked you that question, you would probably have multiple answers: it gets great mileage; you love the design, the sunroof, the stereo system; you got a really good deal. These are all rational, logical reasons. The engineers who built your car would love your answers; they would point to them as proof of a long-held engineering belief that the world is a rational, logical place. The label we often use for people like this is left-brained. Many of these folks—engineers and others with a talent for things like math and logic, as well as many senior business executives, CFOs, and CEOs—harbor a suspicion that so-called right-brain pursuits like story and storytelling aren’t really ...
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