Transforming Your Business with AWS

CHAPTER 1The Digital Economy's Challenges, Opportunities, and Relevance of AWS

Digital transformation isn’t a technology makeover. It’s a business revolution.

—Kaan Turnali

It's a fact that the expansion of the digital economy is accelerating, it’s affecting industries and businesses worldwide and confirming its disruptive nature.

Businesses will have to adapt to the changes and requirements of their competitive environment.

Although the habit in IT is to overlook business considerations in favor of rapid technology implementation, the fact is, if you don't understand how the digital economy impacts your company, chances are that you will miss out on the benefits of going digital and fail.

This disruptive digital economy affects your industry and by extension your company's business and operational models; without a 360-degree view into how far your work organization, processes, and underpinning IT have been made irrelevant, the only thing you'll get is a technology platform disconnected from your businesses' priorities.

Make no mistake, without a big picture mindset that highlights not only the challenges but also the business opportunities that you can take advantage of using cloud-based solutions such as Amazon Web Services (AWS), there is no way that your company can survive the economic crisis.

This chapter discusses the expanding digital economy's challenges and opportunities, as well as its impact on the business and IT; it highlights the benefits that businesses ...