BY THE MID-1960s people in many levels of society were exploring alternatives to the “business as usual, we have done it this way for years, why change now?” approach to life. Consumer activist Ralph Nader’s exposé of General Motors, Unsafe at Any Speed (1965), had shown that what was good for GM was not necessarily good for America. Nader’s citizen action groups lobbied for consumer, financial, and legal rights, and demonstrated that there were alternatives to established customs. At a time when Kodak was promoting its inexpensive, ...
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