For their indirect contribution, I am perpetually indebted to my students, past, present, and future, in both graduate and undergraduate classes, whose questions, comments, and witticisms contribute to the way I communicate the story I have to tell. They were, are, and always will be a source of inspiration to me.
I am also grateful to the team at Business Expert Press, particularly to David Parker, for unwavering faith in my ability and giving me the opportunity to produce this book; to Michael Czinkota whose encouraging early thoughts and ideas paved the way for what you will now read; to Professor Gary Knight for his insightful comments while this book was a work-in-process; and to Cindy Durand for her support, patience, and ...
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