CHAPTER 9Recap of Building the Foundation

Before I explain Principles 4, 5, and 6, I want to recap the principles that help you to build a foundation. You need a strong foundation for your reinforcement program to achieve results. Read this recap carefully and make sure you have no questions before moving on to the engagement principles of your reinforcement program.

PRINCIPLE 1: MASTER THE 3 PHASES OF BEHAVIOR CHANGE

  • Changing behavior goes through 3 phases:
    • The Awareness phase is the “why.”
    • The Knowledge and Skills phase is the “how.”
    • The Apply phase is “do it.”
  • You cannot skip a phase.
  • Each phase has its own characteristics. Use mnemonics techniques and select specific media from the training event to remember content.
  • In the Apply phase use the DO-DID-GO approach.
  • Your reinforcement program is almost the opposite of the training event. Reinforcement is not retraining or a reminder program. It is a continuation of your training event.
  • If you want a successful application of new knowledge, the score of the correctly answered knowledge questions per reinforcement objective must be 75 percent or higher.
  • One reinforcement objective needs to be repeated 20 times.
  • Irritation level = max two to three messages per week.
  • The four-step approach will help you to indicate the number of reinforcement objectives within an effective foundation. (Length of the program (weeks) x Intensity (number of messages per week) /20 repetitions). As a rule of the thumb, two objectives in ...

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