Training Reinforcement

Training Reinforcement

by Anthonie Wurth, Kees Wurth
Released July 2018
Publisher(s): Wiley
ISBN: 9781119425557

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Book description

A proven framework to fill the gap between "knowing" and "doing"

Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies. Written by a former Olympic athlete and corporate training guru, this methodology works with human behavior rather than against it; you'll learn where traditional training methods fail, and how to fill those gaps with proven techniques that help training "stick."

There's a difference between "telling" and "teaching," and that difference is reinforcement. Learned skills and behaviors cannot be truly effective until they are engrained, and they can only become engrained through use, encouragement, and measureable progress. This book provides a robust reinforcement framework that adds long-term value to any training program.

  • Close the 5 Reinforcement Gaps and master the 3 Phases for results
  • Create friction and direction while providing the perfect Push-Pull
  • Follow the Reinforcement Flow to maintain consistency and effectiveness
  • Create measureable behavior change by placing the participant central to the process

Reinforcing training means more than simple repetition and reminders, and effective reinforcement requires a careful balance of independence and oversight. Training Reinforcement provides a ready-made blueprint with proven results, giving trainers and managers an invaluable resource for leading behavioral change.

Table of contents

  1. Introduction
  2. We Did It!
  3. Part 1 Understanding Reinforcement to Reach Behavior Change
    1. Chapter 1 Eyeing Gold
      1. Laying the Groundwork
      2. Headed to the Olympics
      3. Olympic Training Versus Corporate Training
    2. Chapter 2 What Is Reinforcement?
      1. The Effect of Mind-Set on Learning
      2. Memories and Emotions Play a Role
      3. You Will Forget
    3. Chapter 3 Behavior Change Is Critical
      1. Phases of Behavior Change
      2. Meaningful Information
      3. Spaced Repetition
      4. Starting with Goals and Objectives
    4. Chapter 4 Influencing Behavior Change
      1. Learning the Value of Repetition
      2. Sending the Right Message
      3. Considering the Environment
      4. Tracking the Data
      5. Engaging Through Actions and Reactions
      6. Thinking Through the Reasons
      7. Taking Advantage of the Opponent’s Power
      8. The Power of Principles
  4. Part 2 Building the Foundation
    1. Chapter 5 An Overview of The 7 Principles of Reinforcement
      1. Principle 1: Master the 3 Phases of Behavior Change
      2. Principle 2: Close the 5 Reinforcement Gaps
      3. Principle 3: Create Measurable Behavior Change
      4. Principle 4: Provide the Perfect Push and Pull
      5. Principle 5: Create Friction and Direction
      6. Principle 6: Follow the Reinforcement Flow
      7. Principle 7: Place the Learner in the Center
      8. The Cohesion of The 7 Principles of Reinforcement
    2. Chapter 6 Principle 1: Master the 3 Phases for Results
      1. Working on Awareness
      2. Assessing Knowledge
      3. Applying Reinforcement with the DO-DID-GO Approach
      4. Knowing How Long Each Phase Should Last
      5. Even a Loss Is a Win
    3. Chapter 7 Principle 2: Close the 5 Reinforcement Gaps
      1. Overcoming Uncertainty
      2. Examining the 5 Gaps
      3. Evaluating the Gaps
    4. Chapter 8 Principle 3: Create Measurable Behavior Change
      1. The Measurement Plan
      2. Actionable Intelligence
    5. Chapter 9 Recap of Building the Foundation
      1. Principle 1: Master the 3 Phases of Behavior Change
      2. Principle 2: Close the 5 Reinforcement Gaps
      3. Principle 3: Create Measurable Behavior Change
  5. Part 3 Engagement
    1. Chapter 10 Principle 4: Provide the Perfect Push and Pull
      1. Pairing the Principles
      2. Pushing the Brain to Engage
      3. Balancing Push with Pull
    2. Chapter 11 Principle 5: Create Friction and Direction
      1. The Basics of Friction and Direction
      2. Balancing Friction and Direction
      3. Putting Friction to Work
      4. Putting Direction to Work
    3. Chapter 12 Principle 6: Follow the Reinforcement Flow
      1. The Value of Feedback
      2. The CCAF Model
      3. Examining Flow
      4. Using Reinforcement Flow to Grow
    4. Chapter 13 Recap of Engagement
      1. Principle 4: Provide the Perfect Push and Pull
      2. Principle 5: Create Friction and Direction
      3. Principle 6: Follow the Reinforcement Flow
    5. Chapter 14 Principle 7: Place the Learner in the Center
      1. Project Wurth
      2. Focus on the Learner
      3. The Learners’ Intention
      4. An Adaptive Approach
  6. Part 4 Analyzing Your Reinforcement Program
    1. Chapter 15 Finding Balance with the Reinforcement Lever
      1. Understanding Reinforcement Levers
      2. Plotting Your Reinforcement Lever
      3. Analyzing the Different Reinforcement Levers
    2. Chapter 16 Crafting Reinforcement Messages
      1. The S.A.F.E. Method of Messages
    3. Chapter 17 Reinforcement for Different Training Types
      1. Training Types
      2. Moving Beyond the Principles
    4. Chapter 18 Introducing Your Reinforcement Program
      1. Relying on the Trainers
    5. Chapter 19 Sore Made
  7. Appendix Tools for Building a Reinforcement Program
    1. Reinforcement Assessments
  8. Resources
  9. About the Authors
    1. Anthonie Wurth, Founder of Mindmarker
    2. Kees Wurth, CEO of Mindmarker
  10. About Mindmarker
    1. How We Started
    2. How We Do It
    3. What We Offer
    4. Who Uses Mindmarker?
    5. Why We Do It
  11. Index
  12. End User License Agreement

Product information

  • Title: Training Reinforcement
  • Author(s): Anthonie Wurth, Kees Wurth
  • Release date: July 2018
  • Publisher(s): Wiley
  • ISBN: 9781119425557