Editor’s Notes
Chapter 1
1. For comparative statistics between Japanese and U.S. auto makers, see pages 215–217 in Michael A. Cusumano’s The Japanese Automobile Industry (The Council on East Asian Studies, Harvard University, distributed by Harvard University Press, 1985).
2. In 1937, Toyota Motor Company was founded by Toyoda Kiichirō, the son of Toyoda Sakichi, an automatic loom inventor fascinated by motor vehicles and founder of Toyoda Spinning and Weaving and Toyoda Automatic Loom. The family name “Toyoda,” which means “abundant rice field,” was changed to “Toyota” by the automobile division for marketing purposes. The word is an ...
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