Thirty years of experience in the innovation field has revealed that innovation is best thought of as an organizational effort undertaken in service to an organization’s strategy. But 30 hours would probably be sufficient as well, as by now it should be clear to everyone that we seek innovations because they are important for the achievement of an organization’s strategic objectives. Hence, the context in which innovation efforts take place is the broader strategic context in which organizations function, the big picture as seen from outside. And so we start our discussion of TIME ...
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