Contents
Part I: Marketing Fundamentals
Chapter 1: Essentials of Marketing
Chapter 2: Decisions About Customer Surveys
Chapter 3: The Pareto Distribution
Chapter 4: Applications of the 80/20 Rule
Part III: Application to Profit From Customers
Chapter 5: Segmentation by Profit from Customers
Chapter 6: Steps of Profitability Segmentation
Part IV: How to Increase Profit From Customers
Chapter 7: Interview Diverse Customers
Chapter 8: Create the Customer Survey
Chapter 9: Survey Customers and Analyze Responses
Chapter 10: Define the Profitability Segments
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