Introduction

Do you struggle with conversations about data?

Are you hesitant to ask data questions for fear of looking dumb?

Do you struggle with not knowing where to start with data?

Are you overwhelmed with the data terms and information available?

We hear so many buzzwords every day, like big data, machine learning, artificial intelligence, data-driven decision making, data insights, and many more. Take the word insights. Everyone uses insights these days, but without a common definition or understanding. The assumption seems to be that if we collect and use data, this magical insight will show up. Machine learning carries a similar mystique—people are liable to think of it as a very advanced field only a select few can understand. In addition, ...

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