Book description
In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion to the book This Is Service Design Doing (#TiSDD). It includes the same content that you can find free on the book website, tisdd.com, but nicely revisualized and presented in a professional bound format.
Caveat: While methods are the building blocks of a service design process, owning a pile of bricks does not make you an architect or even a bricklayer. Success in doing service design certainly requires a mastery of these methods. However, you must also be able to combine them into a process that fits the context and needs of your organization and guide people through this new way of working.
This book only contains the building blocks—the methods. It doesn’t detail how to assemble them into a cohesive design process or how to plan or manage it. Neither does it describe why people should invest in service design nor explain how to bring service design to life in your organization. For all of this (and more), please read This Is Service Design Doing.
Publisher resources
Table of contents
- Introduction
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1. Research Methods
- Methods of data collection
- Methods of data visualization and analysis
- Qualitative research method planning checklist
- Research analysis and visualization method planning checklist
- Desk Research: Preparatory Research
- Desk Research: Secondary Research
- Self-Ethnographic Approaches: Autoethnography
- Self-Ethnographic Approaches: Online Ethnography
- Participant Approaches: Participant Observation
- Participant Approaches: Contextual Interviews
- Participant Approaches: In-depth Interviews
- Participant Approaches: Focus Groups
- Extra: Interview Guidelines
- Non-participant Approaches: Non-participant Observation
- Non-participant Approaches: Mobile Ethnography
- Non-participant Approaches: Cultural Probes
- Extra: Co-Creative Workshops
- Co-creative Workshops: Co-Creating Personas
- Co-creative Workshops: Co-Creating Journey Maps
- Co-creative Workshops: Co-Creating System Maps
- Data Visualization, Synthesis, and Analysis: Building a Research Wall
- Data Visualization, Synthesis, and Analysis: Creating Personas
- Data Visualization, Synthesis, and Analysis: Mapping Journeys
- Data Visualization, Synthesis, and Analysis: Mapping Systems
- Data Visualization, Synthesis, and Analysis: Developing Key Insights
- Data Visualization, Synthesis, and Analysis: Generating Jobs-to-be-done Insights
- Data Visualization, Synthesis, and Analysis: Writing User Stories
- Data Visualization, Synthesis, and Analysis: Compiling Research Reports
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2. Ideation Methods
- Ideation planning checklist
- Pre-ideation: Slicing the Elephant and Splitting the Ideation Challenge
- Pre-ideation: Ideas from Future-State Journey Mapping
- Extra: Journey Ideation with Dramatic Arcs
- Pre-ideation: Ideas from Future-State System Mapping
- Pre-ideation: “How might we …?” Trigger Questions from Insights and user Stories
- Generating Many Ideas: Brainstorming
- Generating Many Ideas: Brainwriting
- Generating Many Ideas: 10 Plus 10
- Adding Depth and Diversity: Bodystorming
- Adding Depth and Diversity: Using Cards and Checklists
- Adding Depth and Diversity: Ideation Based on Analogies and Association
- Understanding, Clustering, and Ranking: Options Octopus Clustering
- Understanding, Clustering, and Ranking Options: Benny Hill Sorting (“Thirty-five”)
- Understanding, Clustering, and Ranking Options: Idea Portfolio
- Understanding, Clustering, and Ranking Options: Decision Matrix
- Reducing Options: Quick Voting Methods
- Reducing Options: Physical Commitment
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3. Prototyping Methods
- Planning prototyping methods checklist
- Extra: Theatrical Methods – an Introduction
- Prototyping Service Processes and Experiences: Investigative Rehearsal
- Prototyping Service Processes and Experiences: Subtext
- Prototyping Service Processes and Experiences: Desktop Walkthrough
- Prototyping Physical Objects and Environments: Cardboard Prototyping
- Prototyping Digital Artifacts and Software: Rehearsing Digital Services
- Prototyping Digital Artifacts and Software: Paper Prototyping
- Prototyping Digital Artifacts and Software: Interactive Click Modeling
- Prototyping Digital Artifacts and Software: Wireframing
- Prototyping Ecosystems and Business Value: Service Advertisements
- Prototyping Ecosystems and Business Value: Desktop System Mapping (Aka Business Origami)
- Prototyping Ecosystems and Business Value: Business Model Canvas
- General Methods: Sketching
- General Methods: Mood Boards
- General Methods: Wizard of Oz Approaches
- 4. Facilitation Methods
- A. This is Service Design Methods. The Method Companion
- Index
Product information
- Title: This Is Service Design Methods
- Author(s):
- Release date: July 2018
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492039594
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