41 Overcome Big Project Letdown
I wasn’t surprised when my client Lisa* cancelled our phone meeting because I knew she was completing a big project. Her assignment was to organize a large conference, accompanied by a media blitz, designed to launch a new product for her company.
From what I read online, the conference and all the surrounding hoopla were a success. The activity reached a crescendo on a Friday, and I expected to speak with Lisa during the following week, when I hoped she’d be enjoying a victory lap around the corporate headquarters.
But when we finally spoke, Lisa was on the verge of tears. She couldn’t forget the tiny things that had gone wrong, and she worried about people who might be disappointed. On top of that, routine marketing ...
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