CHAPTER FOUR
Fusing Design Thinking with Scientific Rigor
The Fusion Innovation Model
If I asked my customers what they wanted, they’d have told me “A faster horse.”
The Ford “faster horse” quote is an old standard in the annals of innovation, and it is by no means new to any of you familiar with innovation literature. We bring it to you not so much as a revelation but as a way to frame our thoughts and to introduce the how component of our innovation story—the Mayo Clinic Center for Innovation approach and model for making innovation ...
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