Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

7. Am I Reflecting My Brand?

Branding is your identity in the marketplace. Is yours saying what it should? Your company image is about the appearance of your packaging. What is your company image saying to the marketplace?

Packaging always either has a negative or positive influence on the purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy. A time to pay special attention to your packaging is when you are in the launch of a “new” brand. If you've already built a strong brand that others recognize, often people may not pay as close attention to the packaging.

How can you package your brand so that it is an integral part of your business and represents a strong identity? Keep in mind that I am not speaking of packaging as a traditional box that contains a product, but as a vehicle that reflects your company's brand and image. Packaging can be judged and represented by the following common business tools:

• Business cards and stationery
• Website
• Email address

Rule of thumb Be careful what you post on your social networks; nothing goes unseen.

What image are you putting across social networking sites that you use every day? What do people say about your company? Take the time to look at how your brand is perceived. ...