Book description
Be sure you've addressed the most important questions before using social media to market your company or brand!
From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.
Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.
Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress
Features numerous real-world stories that offer unique insight on what to do and what not to do
Shares simple tips for developing a web site with no code required
Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs
Addresses how to locate and engage people and then keep them coming back
Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- About the Author
- About the Technical Editor
- Credits
- Acknowledgements
- Contents at a Glance
- Contents
- Foreword
- Introduction
- Chapter 1: Planning a Brand
- Chapter 2: Building an Online Identity
- Chapter 3: Choosing the Right Social Networks
-
Chapter 4: Creating a Website
- 15. How Do I Set Up a Website?
- 16. What Should I Use as My Website Address?
- 17. How Do I Design My Website?
- 18. Is a Logo Important?
- 19. What Pages Are Essential for My Website?
- 20. Would Collecting Email Addresses Be Worthwhile?
- 21. Should I Have Ads on My Website?
- 22. What Can I Install on My Website to Encourage Conversations?
-
Chapter 5: Making a Website Social
- 23. How Do I Add a Blog to My Website?
- 24. What Do I Write About?
- 25. What Tone Should I Use?
- 26. What Is Google Reader?
- 27. What Do Bloggers Have the Most Trouble With?
- 28. Should I Use Lists?
- 29. How Often Should I Write?
- 30. Are Webinars Valuable?
- 31. What Is FriendFeed?
- 32. What Is a CAPTCHA?
- 33. How Can Ping.fm Make My Life Easier?
- 34. Should I “Guest Blog?”
- 35. What Is a Blogroll?
- 36. What Are the Benefits of Sharing Other People's Articles?
- 37. Are There Any Tips or Tricks to Interacting on Other Websites?
- 38. What Should I Do if I Don't Want a Blog?
- Chapter 6: Twitter
-
Chapter 7: Facebook
- 45. Why Do So Many People Use Facebook?
- 46. What Are the Different Types of Facebook Pages?
- 47. How Do I Best Use My Facebook Page?
- 48. What Should My Facebook Page Be About?
- 49. How Do I Get People to Like My Facebook Page?
- 50. How Do I Use Facebook Analytics?
- 51. What Is Facebook Connect?
- 52. How Do Facebook “Likes” Help Me?
- 53. How Do I Create Events in Facebook?
- 54. What Does Tagging Do?
- 55. What Are Facebook Lists?
- 56. How Do I Reach Out to Other Brands on Facebook?
- 57. Should I Link My Facebook and Twitter Accounts?
- Chapter 8: LinkedIn
- Chapter 9: Other Key Social Media Websites
- Chapter 10: Getting Found Online
- Chapter 11: Monitoring an Online Brand
- Chapter 12: The Real World
- Chapter 13: Dealing with Difficult Situations
-
Chapter 14: Creating a Social Media Strategy
- 88. What Does a Social Media Strategy Look Like?
- 89. What Sections Do I Include?
- 90. What Are Key Influencers?
- 91. How Do I Figure Out Who My Key Influencers Are?
- 92. How Should I Describe the Platforms I Choose?
- 93. What Metrics Should I Use to Gauge My Return on Investment?
- 94. What Do I Include as My Next Steps?
- 95. How Often Should I Update My Strategy?
- 96. With Whom Should I Share My Strategy?
- Chapter 15: Evolving a Brand
- Index
Product information
- Title: Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
- Author(s):
- Release date: September 2011
- Publisher(s): Wiley
- ISBN: 9781118018811
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