7
The Seven Change Disciplines
We have a “strategic” plan. It’s called doing things.
—Herb Kelleher, cofounder, Southwest Airlines
Interlude: A Case of Good Intentions Not Being Good Enough
My employer, a regional storefront business, wanted to grow and transform, to emerge as a national and Digital player. Its executives wanted to expand their brand by offering new products and services beyond the company’s existing regional locations.
The company’s leadership and overall culture came from its long and successful history of transacting business in small customer-facing storefronts. Brand awareness and acceptance were consistent with the culture ...
Get There's No Such Thing as an IT Project now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
