NOTES

Introduction

1. “United Breaks Guitars,” Dave Carroll Music, accessed July 19, 2016, www.davecarrollmusic.com.

2. “Broken Guitar Song Gets Airline’s Attention,” CBC News, July 8, 2009, www.cbc.ca.

3. Dan Fletcher, “United Breaks Guitars,” Time, December 8, 2009, http://content.time.com.

4. “United Breaks Guitars,” YouTube video, 4:36, posted by “sonsofmaxwell,” July 6, 2009, www.youtube.com.

5. Brian Greene, “Malaysia Airlines Apologizes for Ill-Advised ‘Bucket List’ Promo,” PR News, September 4, 2014, www.prnewsonline.com.

6. Emily Thomas, “Malaysia Airlines Launches Unfortunately Named ‘Bucket List’ Contest,” The Huffington Post, last modified September 5, 2014, www.huffingtonpost.com; Elizabeth Barber, “Malaysia Airlines Asked for Travelers’ ...

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