Specific strategies
Once your company has committed to one of the three generic strategies, you must create more-detailed strategies that are specific to your business. These specific strategies describe in detail the activities your company will accomplish to reach its goals, all within the framework of its generic strategy.
Here’s an example, from a product-differentiated firm that builds seats for kayaks, small one-person boats used on white-water rivers. The brief description here illustrates some specific strategies that will allow the firm to execute on its generic strategy, which is to be the product-differentiated firm in the industry.
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