The process is more important than the plan
Unfortunately for business owners and managers, this advice is not for them. The true value of creating a business plan is the process of creating it. The plan itself is of much less value. This is what business owners haven’t been taught (and it’s not their fault. No one taught them!).
Dwight Eisenhower, the 34th president of the United States, was a true advocate of this concept, and he certainly knew a thing or two about planning. Previous to becoming the 34th president of the United States, he was a very-rare five-star general in the Army and the Supreme Commander, Allied Forces in Europe during World War II. He famously stated: “In preparing for battle I have always found that plans are useless, ...
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