Chapter 14
Add-On Sales
M any small business owners do not fully understand the concept and benefits of add-on sales. One common example you may be familiar with includes the question, “Do you want fries with your order?” Another example is when someone purchases some type of electronic product like a remote control toy and the clerk asks “Do you need batteries for this?” The fries and batteries are considered an add-on to the sale since the customer wasn’t considering purchasing these items when they first arrived at the business.
Add-Ons Add Value
Add-on sales have increased many businesses’ income by as much as 30, 50, or even 75 percent, with some businesses even doubling or tripling their income. The idea of add-on sales may present an ethical ...
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