The Wedding Video Handbook

Chapter 7

Phone Calls and Appointments

Now that you’ve done your marketing, it’s time for the next phase, the phone calls and appointments (or consultations). If you’ve done a good job with your advertising and marketing, you should start to receive phone calls from prospective clients at some point. If you had a booth at a bridal show, the calls should start coming in within the next few weeks. If several months have gone by from the time your advertising reached the prospects and you’re still not receiving any calls, then it’s possible that your ad didn’t work. If this happens, you may want to read the previous chapter again or pick up a book or attend a seminar on marketing. For the purpose of this chapter, we’re going to assume your ad worked ...