Chapter 6
Marketing and Getting the Clients
I n my opinion, this is the most important chapter of this entire book. If you can’t get any clients, you’ll be out of business. When you make this the number-one priority in your business, you’ll be way ahead of your competition. Back when I started my business, I knew the importance of marketing. I learned as much as I could on the subject and allotted a substantial portion of my budget for advertising. I needed to get up and running quickly. By prioritizing the marketing, I surpassed many of my competitors within a few years. Many of them have since gone out of business. Before you can market successfully, you need to know what’s going on in your market.
Market Research
Don’t let the term market ...
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