A good friend of ours, a self-proclaimed coffee aficionado, recently purchased an espresso machine on Amazon. It was one of those high-end models that grinds the beans, adjusts the strength, and warms the milk, all with the touch of a button. He clicked the order button at 8 am and by 4 pm, much to his delight, the 40-pound wonder-machine was sitting on his doorstep.
While most of us could not imagine such possibilities a decade ago, it hasn’t taken us long to recalibrate our expectations. Our psyche of consumption has changed considerably. What was acceptable a decade ago, no longer is. For younger generations, this has become normal commerce. Future generations will expect even more. Order fulfillment will be measured in hours, ...
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