CHAPTER 14Give Me the Thrill of Victory and the Agony of Defeat
The Extreme Diet Coke & Mentos Experiments
One of the easiest ways to create an emotional connection is to show a moment of success or failure. Show us something unforgettable and show us the emotional reaction. That’s a contagious combination.
For 37 years, from 1961 through 1998, ABC’s Wide World of Sports was a television mainstay, and each week it opened with a montage of athletic events accompanied by the iconic voice of broadcaster Jim McKay saying:
Spanning the globe … to bring you the constant variety of sport: the thrill of victory … and the agony of defeat … the human drama ...
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