RULE TWODon’t Waste My Time
Less chitchat, more swallowing.
—NATASHA VERUSCHKA, THE QUEEN OF SWORDS
Most attempts at viral video take too long to get down to business.
On the Internet, your audience can leave whenever they want. And they will. If they get bored, they’ll be gone in an instant.
We all know that feeling, when we’re watching the first few seconds of a video, on the fence, judging, waiting to see whether or not it will be worth it. Sometimes before we even consciously realize it, our hands are reaching to click to something else.
Getting down to business can be the difference between a few thousand views and a few million views. To see this, we looked at videos of breakdance battles on YouTube. There are a few great videos, like ...
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