CHAPTER 1
The Vice Chairman Creates a Doctrine
A Vice Chair arrives from an orbit around the top of a corporation. Backgrounds vary, but it doesn’t matter. The role demands a certain mindset.
The philosophy is leadership without authority, and the ethos is product management. A product manager is the steward of a product from design through operations and sales. Product managers rarely have direct control, and no one must do what they say. Change management is a lifestyle. Transformation is a calling card.
The Vice Chair is guided by doctrine. A doctrine is a codification of beliefs or a body of instruction defined as the basis for institutional teaching with respect to internal operations. The term suggests religious or legal principles established ...
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